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Grace Jicha | Florida wedding, engagement & blogger photographer.

gracefullycapturedmedia@gmail.com | Website design by Grace Jicha

This poster was created for a digital layout and design class project. I chose to create a poster to promote the Indie Flea Market at Armature works: a recurring event for local makers to sell products including art prints, posters, plants, food, home decor and more.

I knew the design would be relatively text heavy because of all of the information that needs to be conveyed, so for this reason I chose to hand letter the event name to add some interest. To contrast the hand lettered script, I chose a heavy sans serif typeface with lighter variations. To push the design, I layered text over images and shapes as well as alternated between uppercase and lowercase letters.

The neutral color palette coincides with the event's branding as well as the physical space where Indie Flea takes place. Armature works features brick walls and earthy tones, which is reflected in the my color choices for the design.