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Dressed and Dreamy Branding

Ally Panico, aka Downtown Dreamer, and I worked together to create some branding for her blog back in the summer. I was so excited to receive a message from her again about the launch of her new styling business!

A big fan of the more feminine and dainty style, I chose a blush color palette to compliment her preferences. I hand wrote her "dressed & dreamy" lettering as well as the ampersand (aka, the & sign) for a more personal touch.

For the design element, Ally expressed that she would love to incorporate a dress, and we made it happen! The dress design element was hand-drawn as well to keep a  cohesive theme.

For her submark, I chose to use the bold serif typeface from the main logo, and include the hand drawn ampersand to offset such a structured font.